Baker administration unveils new COVID-19 PSA – WCVB Boston

Baker administration unveils new COVID-19 PSA

to get back to the things we want to do and love to do. We need to keep doing the things that we know work wearing a face, covering, avoiding big groups, keeping our distance and getting tested. And today we’re launching a new statewide public awareness campaign to urge people to keep it up and do just that. The campaign is called Get Back Mass, and it’s a reminder that we must continue to fight so we can get back to the things we love to dio. The campaign includes TV ads featuring real people’s testimony from across the Commonwealth, talking about the things that they want to get back to. Spending time with friends and family, going to concerts, bringing kids to play Dates Cove. It has robbed us of those things and so many more. For months, we’ve been using a variety of channels to remind the public about the things we need to do to Fight Cove in 19 through our code enforcement and intervention team. We’ve been delivering this message in a targeted way to individual communities, and we launched our hashtag mascot Emma campaign on social media this past summer, from Busses to passed out flyers, cell phone alerts and print media and several languages. We’ve been chasing every outlet we can to get the right message in front of the right people. This campaign makes clear that we can, in fact get back to the things we want to do. If we wear face coverings, keep our distance and get tested. It will run on digital platforms in several languages and in TV ads that will run in English and Spanish, the digital ads and TV ads both launched yesterday. Then we’ll run through February. We’re also distributing get back mass posters to stores across Massachusetts. In a minute, Secretary Sutter’s. We’ll talk a little more about the research driving this campaign and cover a few other announcements. But first we want to give everybody a chance to take a look at the English and Spanish versions of the ads. Yeah, yeah. Okay. Hey, Massachusetts. What do you want? To get back Thio going on a real date given big hugs, traveling. I want to get back to hanging out with my friends. I want to get back to school. I wanna get back toe live concerts. I’m gonna get back to partying We’ve worked hard, but we’re not there yet, So we still need to wear a mask that covers your nose and mouth. Keep our distance at least 6 ft apart on get tested It’s free and available. Way can get back mass Learn how it mass dot gov slash Get back way Montenegro Distancia Luminoso SPS Yes, most eyes grantees istan is recuperate Massachusetts and Mass Pinto You’re gonna get back.

Massachusetts Gov. Charlie Baker’s administration unveiled a new public service announcement Monday, which is intended to encourage compliance with COVID-19 safety measures.The ad, “Get Back Mass,” encourages people to think about what they want to “get back” to and use it as motivation for cooperating with the short-term inconveniences required for safety during the coronavirus pandemic. State officials said the ad campaign will be run on television and digital platforms.Secretary of Health and Human Services Marylou Sudders said the ad campaign is based on the results of a survey of 1,000 people, which asked about the factors which most motivate people to take precautions. “Safer holidays = happy holidays,” the state writes on a website that accompanies the PSA. Massachusetts is seeing a new surge in COVID-19 cases and health officials are concerned that people may let down their guard during the holiday season. As of Sunday afternoon, the latest information available, there were an estimated 39,073 active COVID-19 cases across the state.PHNjcmlwdCBpZD0iaW5mb2dyYW1fMF85MTUyMTg3My03NmRhLTQ0ZmUtOTA0Ny1mMTllZWFlZGFjNmQiIHRpdGxlPSJDb3JvbmF2aXJ1cyBpbiBNYXNzYWNodXNldHRzIiBzcmM9Imh0dHBzOi8vZS5pbmZvZ3JhbS5jb20vanMvZGlzdC9lbWJlZC5qcz9yeXoiIHR5cGU9InRleHQvamF2YXNjcmlwdCI+PC9zY3JpcHQ+Cg==New data is published every afternoon by the Department of Public Health.

Massachusetts Gov. Charlie Baker’s administration unveiled a new public service announcement Monday, which is intended to encourage compliance with COVID-19 safety measures.

The ad, “Get Back Mass,” encourages people to think about what they want to “get back” to and use it as motivation for cooperating with the short-term inconveniences required for safety during the coronavirus pandemic. State officials said the ad campaign will be run on television and digital platforms.

Secretary of Health and Human Services Marylou Sudders said the ad campaign is based on the results of a survey of 1,000 people, which asked about the factors which most motivate people to take precautions.

“Safer holidays = happy holidays,” the state writes on a website that accompanies the PSA.

Massachusetts is seeing a new surge in COVID-19 cases and health officials are concerned that people may let down their guard during the holiday season.

As of Sunday afternoon, the latest information available, there were an estimated 39,073 active COVID-19 cases across the state.

New data is published every afternoon by the Department of Public Health.

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