The new design will be featured across four different Echo speaker models: the “regular” Echo, the cheaper and smaller Echo Dot, the Echo Dot with a built-in clock and the Echo Kids’ edition, which has designs like cute animal characters. The regular Echo will cost $99, the Echo Dot will cost $49.99 and the Echo Dot with the clock will cost $59.99.
The new devices are the linchpin of Amazon‘s Echo and Alexa strategy, offering relatively affordable speakers that give customers access to a host of Amazon services and features from music to shopping.
Amazon also said the new Echo speakers will have a special processor called the “AZ1 Neural Edge processor” that can help run applications and power speech recognition on the device. Amazon said this will make the speakers respond faster and more accurately to your voice.
The announcement was part of Amazon‘s annual hardware launch event, where the company previews a suite of products ahead of the the holiday shopping season. You can see all of Amazon’s announcements from Thursday here.